I took high school classes in something I love and have stuck with it ever since. How many people can say that?! I now have 15 years of marketing experience, an MBA, and a knack for balancing creative brainstorming with analytical thinking. I’m a quick learner, work at a fast pace, and am equally comfortable crafting long term strategic goals as I am with short term tactical implementation. I pride myself on being a marketing generalist (a jill-of-all trades) and have worked on everything from mass fax blasts to trade show activations to paid social campaigns.
Upspring
2020 - Present
International mom & baby brand owned by Reckitt
COMMUNITY & ENGAGEMENT LEAD
Building community, creating & executing social strategy, planning written & video content, and managing digital reputation; 2 direct reports
Proved >$1MM in community/social return via contribution model using shoestring budget
Drove social media messaging shift; doubled engagement and influenced companywide rebrand
Instructed international teams on replicating my community & social strategies
Launched invite-only mom community to harvest insights; influencing product development & messaging
Developed and managing product sampling and review program; launching all products at or above 4-star rating
Blue Suede Vintage
2018 - Present
Online-only vintage clothing & accessories resale business
FOUNDER & OWNER
Founder and sole operator of online-only vintage resale business, primarily executed through social selling (Instagram)
Maintaining margins of 70% or more and growing 3x
TopRx
2018 - 2020
Generics-focused secondary pharmaceutical distributor
DIRECTOR OF MARKETING
Led email, event, & social marketing, promotional strategy and sales enablement; 1 direct report
Balanced short-term daily sales focus with long-term strategic goals
Drove 49.5% increase in holiday sales with seasonal promos
Achieved highest ever opt-in rate to vendor program with multichannel drip campaign
Reached highest ever accounts sold number and influenced behavior change in sales team with targeted offer strategy
Renée Rouleau Skincare
2015 - 2017
High-end skincare brand sold exclusively through ReneeRouleau.com
MARKETING MANAGER
Led content, email, print, and web marketing; 5 contract direct reports
Reworked promotional campaign & introduced paid social; drove 28% sales lift
Designed 1st comprehensive sales & marketing reporting system; resulted in better, data-driven decisions
Full time prior to & after Golfsmith, part time during Golfsmith employment
Golfsmith International
2016 - 2017
International golf retailer; US business acquired by Dick’s Sporting Goods in 2016
SENIOR MANAGER of OMNICHANNEL MARKETING
Led content, digital marketing, email, public relations; 7 direct reports
Ensured seamless messaging across international touchpoints for Golfsmith & Golf Town brands, balanced merchandising needs with creative execution
Golfsmith dissolved after purchase by Dick’s Sporting Goods Oct 2016; among 10% appointed to transition team, aiding with department downsizing and migration of function from Austin to Toronto
University of Texas at Austin, MBA
2013 - 2015
MASTERS of BUSINESS ADMINISTRATION
2014 - 2015 Net Impact VP of Communications (National Chapter of the Year)
2014 Hult Prize Regional Finalist
2014 McCombs MBA+ Project with Bloomfire software in Market/Competitive Analysis
Course Highlights:
Design Thinking for Business Innovation
Managing Innovation in Global Companies
Connecting with Customers in a Digital World
Archer Malmo
2011 - 2013
One of the oldest and most successful independent advertising agencies in the U.S.
ACCOUNT MANAGER
Developed monthly merchandising strategies for 300 retail locations nationwide
Monitored and analyzed online reputation for one national and two regional retail brands; findings led to consumer insights presentation at parent company's national conference
Developed timeline for client's comprehensive rebranding and delivered all elements on time or ahead of schedule
A2H
2010 - 2013
Architectural engineering planning and design firm
MARKETING COORDINATOR
Collaborated with firm President to design and execute all marketing - print ads, public relations, website maintenance, social media presence, brochures
Wrote and edited job-specific proposals to aid VP of Business Development in winning 75% of contracts pursued
University of Tennessee at Knoxville, BSBA
2005 - 2009
BACHELORS of SCIENCE in BUSINESS ADMINISTRATION
Graduated with High Honors from Chancellor’s Honors Program
Member of Beta Gamma Sigma Business Honors Society
Member of Kappa Delta Sorority